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GENERAL MILLS

PROJECT

CHILDHOOD

One of the best parts of childhood is sitting in front of the TV with your favorite bowl of cereal. General Mills wants to remind you of that feeling by bringing back your favorite cartoons and creating a cereal box projector to enjoy it on.

CEREAL + SUNDAY CARTOONS = CHILDHOOD

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MOBILE SITE

We will be using a mobile site to host our library of old sunday cartoons. All you have to do is make an account using your name and email or login with Facebook

Once you have an account, just type in the code given on every General Mills cereal box. Every box has a different code that unlocks different episodes. When you're done watching, each episode will be automatically saved on your account so you can watch it later.

DIGITAL BANNER

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We will partner with Nintendo to create mini games like Super Mario and placing them in digital banner ads. We will be running these games only in the morning during breakfast time.