JLAM
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DESPERADOS

BETTER

TOGETHER

MISSION: CELEBRATE CULTURE WITH BEER AND MUSIC

Desperados has found a way to bring beer and tequila together for years and now, they are bringing people together with music. The Better Together karaoke machine is bringing different cultures together by having people sing in their native tongue.

Music is one of the very few universal things in this world. Although sung in many different languages, melodies and rhythms are recognized by people everywhere regardless of culture. Desperados’ new installation will use music to bring different languages together all in one song. The Desperados machine will move through bars around the world, starting with an inaugural launch in France where the company was founded, and would distribute beers at only after a little song and dance. The experience starts by asking your name, phone number, and preferred languages. The machine records your experience and shares via email so you can upload to social media.

While singing, the lyrics will change languages to encourage everyone around the activation space to join in when their native language appears. Once the song has completed, the machine will distribute beers for the singers to celebrate their performance

SOCIAL

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We will be streaming the activation on Facebook.

SPOTIFY SESSIONS

With the addition of the Desperados installation, we propose to create a partnership with Spotify to curate unique “Sessions” with artists around the world. The “Sing Together” playlists would feature artists performing their favorite songs from other countries in their native language and musical style.

PARTNER: Samantha Yick