Let’s be honest about one thing, HP is such a dad brand. So they came asking us to help them be cool and fresh for their new Gen Z target so that’s what we did. We added some color, we built a more stylized world for HP to live in and we brought a younger, fresher cast. After 2 weeks in Mexico City (but even more weeks in post) and multiple elotes later we made: 207 unique films, 7200 still images (36 of which had post / color work done), 42 unique social assets (we were bid for 9), 60 banners, 7 animated banners, several key visuals, and 3 campaign landing pages.
Outside of the films, we worked with the queen herself, Mayan Toledano for still and social assets.
even made a cameo in one of the edits…
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